Growth Practice
Search has changed. Most businesses have not caught up.
Local search now happens across Google, voice assistants, and AI tools like ChatGPT and Perplexity. We cover all three surfaces. This page explains exactly how, and what breaks on each one.
The three search surfaces
Most businesses are optimised for one surface out of three.
Google rankings are one channel. Voice queries and AI-generated answers are two more. Each has a different mechanism. Each requires different content and technical work.
Traditional organic rankings and the local 3-pack. Driven by on-page content, technical health, backlinks, and Google Business Profile signals. This is the surface most businesses try to optimise, and most still do it incorrectly because they focus on keywords without fixing the technical foundation first.
What breaks visibility here
Web design and development
The website is the conversion layer. Everything else sends traffic to it.
Performance is not optional
A mobile Lighthouse score below 70 is a signal to Google that your site provides a poor user experience. This suppresses rankings regardless of how good your content is. We build on Next.js because server-side rendering, image optimisation, and code splitting are built in. The result is pages that load fast on any connection without requiring a separate optimisation process afterward.
Conversion is built into the layout
A website that ranks but does not convert is as useless as one that does not rank. Every layout decision is driven by how your specific customers actually behave. Where they look first on a page, what makes them hesitate, what makes them call. We use heatmap data and session recordings from the first week to catch friction points that analytics alone would miss.
Local search signals built in from the start
A website built without local SEO in mind is harder to retrofit than one built correctly from the beginning. Service area pages, location-specific schema, NAP consistency, and internal linking structure are decisions made at the architecture stage, not patched in later. We design site structure around how Google reads local intent.
How it works
What happens from audit to ranking.
Free technical audit
We run a full technical crawl, Lighthouse test, Google Business Profile review, and AI visibility check on your site. You get the findings before any conversation about working together.
Gap analysis against your local competitors
We look at who is outranking you in your specific service area and identify what they have that you do not. This is not guesswork. It is a structured comparison of technical factors, content depth, and local signals.
Fixed-scope proposal
A specific list of what we will do, in what order, and what the outcome should be. No vague deliverables. No month-to-month ambiguity about what is being worked on.
Implementation
Technical fixes, content creation, schema implementation, Google Business Profile management, and web development work happens in the agreed sequence. You get updates in plain language, not dashboard screenshots.
Monitoring and iteration
We track rankings, click-through rates, and conversion metrics monthly. When something is not working, we tell you and adjust. When something is working, we build on it.
Start with the audit. It is free and takes 30 seconds.
We check your technical SEO, Google Business Profile, Core Web Vitals, and AI search visibility. The report goes to your inbox within 24 hours.
No sales call required. Report delivered within 24 hours.